swati raju
movies shortcut

An important quality of any interface, especially Search, is to provide the quality of delight. "Wow" shortcuts are modules that provide an opportunity for deeper engagement and exploration and are displayed for query categories like music, movies, sports & travel. Where as for most search queries the objective of the search engine is to get the user to their results as fast as possible, in these categories the idea is to provide useful brows-able content that will delight and provide instant gratification to users.

Try it: Where the Wild Things Are, Lady Gaga, Florence, Eli Manning on Yahoo! Search

More examples:

music shortcut
travel shortcut
sports shortcut
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